WEB SERVICES

Digital marketing is the most effective online strategy to target customers and increase sales. It is a must for an online business to grow. More on digital marketing

SEO (Search Engine Optimization) is a digital marketing service that you have most likely heard of. We strategically optimize your website in order for search engines to rank it higher in their results. A website that ranks higher in search engines will have drastically better traffic coming to it. Without SEO, most likely, no one will be visiting your website.

To help increase customer retention, email marketing is a must. We integrate popular email platforms with your website to increase sales, customer loyalty, and customer awareness with your brand.

We strategically choose the best social media platform based on your desired end-goals. Whether your goals are for more website traffic, page likes, promoting a product or an event, a great social media marketing campaign will drastically help meet your goals.

Curious to see if your website needs updated or wanting to know how well it performs? We will analyze your existing web presense from your website, marketing strategies, conversion rates, and social media campaigns to see if their is any room for improvement.

It is difficult to measure performance without any means of analytics or metrics. All of our digital marketing services are measured with analytics to show increases in performance.

The general process of designing a website and then putting it on the internet for all to see. Our web design process involves close partnership with our clients. Creative methods are implemented to make your business stand out.

Responsive design is the design of the present and future. Without it search engines penalize your website and customers will be lost. That is why Optimum Designs sets responsive design as a standard for every website design. More on responsive design

Our focus in the design process is providing the most value to the user. An outstanding user experience is essential for a user to purchase from you or come back to your website. By utilizing UX Design practices, feel confident your customer will be happy.

Optimum Designs can create your more complex web application platforms for your individual specifications. Whether, a third-party system or custom platform is required, our team will be able to build the perfect application for you.

Landing web pages are very useful for SEM (Search Engine Marketing) such as Google AdWords or social media marketing campaigns. Whether you are trying to build an email list or increase product purchases, landing pages are fantastic tools to use to track results and engage customers.

We specialize in developing with popular eCommerce platforms for Magento, Shopify and WooCommerce. These platforms are great to get your business started or even growing your existing eCommerce website.

The ability to obtain a purchase from your website's users is conversion. It is the ultimate goal for an eCommerce business. We implement call-to-actions, UX web design practices and other elements to increase customer conversion.

Strategically implementing custom shopping carts, checkouts and product displays systems to meet the needs of your company. Subscription or traditional paymeth methods can be integrated to allow for ideal purchasing power.

Indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”. It’s important that you do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion, but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website for a few more minutes by offering them secondary options.