DIGITAL MARKETING
Is a form of internet marketing through digital technologies, such as mobile, tablet, and computer devices.
Digital marketing includes a broad spectrum of services: Search Engine Optimization, Search Engine Marketing, Email
Marketing, Pay-Per-Click Advertising such as Google AdWords, Social Media Marketing and other digital mediums. The
main purpose of incorporating these services are to increase website traffic, ultimately leading to higher
conversion rates for your business. This means more product purchases and contact leads. Internet use is continuously
rising, making digital marketing more important than ever before.
SEO
Pay-Per-Click
Conversion
Email Marketing
WHAT IS SEO?
Search Engine Optimization (SEO).
Is the science of adjusting a website's code, content and structure to make it visible on a search engine result page
for particular keywords or combinations of keywords. The end-goal in any marketing venture is to generate a return on your
investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!
THE BENEFITS OF SEO
SEO is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking
you higher on all the different search engines. The benefits are countless, but here are a few:
- More traffic to your website from all the search engine referrals to your website
- Brand building, since higher spots are associated with higher prestige
- People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase
HOW WE DO IT
We’ll study your business and the products/services that are being offered. After this we work to optimize
the different pages of your website, modify or add content your visitors will value, and start connecting with other websites
to promote yours! Every SEO project has a different strategy per client, but to sum up what’s done during SEO, Website Optimization,
Keyword Targeting and Link Building.
WHAT IS PPC?
Pay-Per-Click Advertising (PPC).
Is a method of search engine advertisement to increase website traffic. Essentially, it is a form of purchasing ad slots on a search
engine. Each time the advertisement is clicked a fee is charged.
THE BENEFITS OF PPC
Pay-Pay-Per-Click Advertising places your paid ad at the top of search engines. Even if your website has a low
search engine ranking, with PPC your website will be placed in the top few search engine slots. The benefits are countless, but here are a few:
- Increase website traffic directly to a chosen landing page
- Higher conversion rates by targeting your direct customer
- Charged only when your website link is clicked on
HOW WE DO IT
We begin by consulting with your business to find the perfect strategy which will result in the highest ROI. After this
we’ll identify the best keywords to target that aligns with your budget. Once we have successfully created the ad, we monitor and modify to increase
traffic.
WHAT IS CONVERSION?
Generates RESULTS ($$$).
Is the end-result of a series of methods used to increase a desired outcome. Conversion can be
directly linked to channelling a customer to make a purchase or submit their contact information for an internet contact lead.
THE BENEFITS OF CONVERSION
Ultimately, conversion is the most important aspect of website design and digital marketing for your business. Without it, customers would simply
go to your site and leave without a purchase or lead captured. Investing in conversion will make your business more successful and generate more revenue. The benefits are countless, but here are a few:
- More customer purchases and leads
- Highest rate of digital marketing ROI
- Increased number of customer sign-up's for your website
HOW WE DO IT
Our conversion services will consist of an initial consultation to find out which direction your online business needs to explore. After
the research we will implement a marketing strategy to direct your customers to the targeted location. We will then make changes to your website
in order to carry out the marketing goals.
WHAT IS Email Marketing?
Targets customers through email. Typically, lead capturing strategies are incorporated onto a website to add to your email list. Once
captured, the list is sent regular emails. It can be considered a cheaper, more effective digital form of direct mail marketing.
THE BENEFITS OF EMAIL MARKETING
Email Marketing is one of the most cost effective forms of digital marketing. It allows for regular contact with customers who have either
purchased from you or at least expressed interest in your products/services. The benefits are countless, but here are a few:
- Infinite opportunities for additional purchases
- Communicating with your customer at a moments notice
- Advertise promotions, get repeat web-traffic and view campaign reporting metrics
HOW WE DO IT
We start by capturing potential or existing customer email information. After the customer lead has been captured, the customer email lists
are segmented towards different marketing strategies. Our goal is to get as many opened emails as possible and then direct the customer to
your website or promotional link. Third-party services such as MailChimp, Benchmark, etc are our speciality.